Alert! For those of you considering buying an Amazon Kindle e-reader - which is now available, along with hundreds of thousands of Kindle ebooks, in South Africa - consider this: the device has been crowned as the online retail giant’s number one selling product across all categories. It’s outselling digital cameras, games and DVDs, music, jewelry and everything else Amazon sells, in addition to books.
As the saying goes, money talks: the Kindle’s success speaks volumes about the user experience that it offers. I wonder what the first SA owners’ reactions will be?
“Kindle has become the number one bestselling item by both unit sales and dollars — not just in our electronics store but across all product categories on Amazon.com,” said Amazon founder and chief executive Jeff Bezos.
In keeping with previous practice, Bezos declined to reveal sales figures for the Kindle, but Forrester Research estimates the device has a nearly 60 percent share of the US market followed by the Sony Reader with 35 percent.
Forrester estimates that three million e-readers will be sold in the United States this year, up from a previous forecast of two million units, and for e-reader sales to double to six million units next year.
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